“Hard Knowledge” is information pertaining to and specific to an industry or line of work. The pharmaceutical industry is complex and I needed to learn and know very detailed information specific to my job. The same is true for the industry I’m pursuing. I have transferable professional knowledge that I will use from my experience in my last career, but there are PLENTY of knowledge areas that I need to understand so I can feel comfortable with the business, its processes and the work various teams are responsible for.
I have a big time interest in learning as much as I can about the design/digital design industry, including its technical areas. I want to know what constitutes great design, how innovative products are taken from conception to launch/production, what is involved in running a successful project, etc., etc., etc. I spend my time familiarizing myself with concepts and this is an ongoing endeavor.
- I take classes at General Assembly.
- I attend as many Meetups as possible (this is a great, free resource to learn and meet other like-minded people)
- I bother people - I network and set up as many informational interviews with as many people as possible for the sake of learning and getting as many unique perspectives as I can.
- Read, Read, Read: I read industry and agency/firm news and blogs and I take time to work my way through books each day.
I’m hungry for information and I find ways to get the knowledge I need to begin to bridge the gap. I will dig deeper into these topics in upcoming posts.